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BRINGING INTELLIGENCE INTO SPORTWEAR EQUIPMENT TO SUPPORT ATHELTES PERFORMANCE

VISION

We are changing the way the world thinks, talks and consumes athletic footwear

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ABOUT

Movmenta develops IoT within the sports industry by implementing new technology sensors and data intelligence, helping reduce injuries and enhancing athlete performances.

With its first product “SOLLO”, Movmenta developed a smart sensor (patented) integrated in running footwear. The company works hand in hand with athletic brands to develop tailored made Applications that could provide users with historical data, projections, and the remaining usage of their footwear in different sports activities through smart devices. 

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THE FUTURE

In the foreseeable future, consumers and brands of athletic footwear will hardly believe that there were times when advanced technologies where not part of their footwear.

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SMART 

Movmenta’s first product line (SOLLO) addresses a few problems in one solution by using advanced sensors inside athletic footwear to measure the sole absorption to inform users of their footwear condition and the point when the footwear performance is declined.

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RECYCLING
 

The global footwear production is 22 billion pairs of shoes, while more than 95% is burned or dumped in landfills.
Movmenta provides key technological solutions to that environmental challenge. In this regard, Movmenta's mission is to support the recycling process of footwear by tracking and providing big data analysis of recycled footwear to institutions, consumers and brands.

THE TEAM

We are passionate about solving complex challenges related to the sports industry and are driven by challenging conventional wisdom.

We are leaders, founders, serial entrepreneurs, company builders and technology-oriented experts bringing deep domain in sports-Tech, IoT and Big Data.

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Xavier Segri

Co-Founder

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Ofir Dagan

Co-Founder

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Nicolas Baratollo

CTO

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Joe Foster

Board Advisor

(Founder of Reebok)

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Medical Advisor

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Mischa Zverev

Board Advisor -  Strategy and Footwear Brands

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Julie Foster

Board Advisor - Recycling and Sustainability

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Jonathan Hugh

Board Member

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Illai Gescheit

Strategy Advisor

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Urban Running

THE INDUSTRY IN NUMBERS

750m

Athletic footwear annual sales (Units, 2021) 

$107

The global average sale price of running shoes (2021)

+12.4%

The average CAGR of the global Athletic Footwear industry (2021-2025)

$68b

Pojected Revenue of the global athletic footwear industry -2023 (excluding sneakers)

SUPPORTERS

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LBS Incubator

CMS Startups

Running Association UK

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